A hypothetical fashion brand with an original identity and messaging campaign.

orange juice is a fashion label that meets at the intersection of metropolitan and natural aesthetics. Art (in the form of photography) is used as branding to critique the commercial marketing of traditional fashion brands and their unethical practices.

Inspired by fashion brands such as Acne Studios, Loewe and COMME des GARÇONS, one of the branded expressions is a 10 x 14 in. zine printed on newsprint which demonstrates the voice and tone of orange juice. All photography used in this project is original to me.